Leadership and Team Players

The team at Sonora & Associates is made of talented and hard working employees who work together with proven partners and contractors. Our flexible operating model is designed to meet the needs of clients whose requirements often change. From on-demand flexibility to dedicated long-term resources our team is your partner. Meet the core members of our team. 

Sonnie Oratokhai


Sonnie Oratokhai founded Sonora & Associates in 2008 after seeing an opportunity to offer clients an alternative to traditional consulting. Sonora has grown into a leading provider of business intelligence, business transformation and web-based technology solutions for federal and commercial clients. He has experience working as a lead resource for leading financial management, business intelligence companies including Ranzel, IBM, ORacle and Johnson & Johnson. He compliments his technology savvy with a background in accounting and finance. Sonnie enjoys traveling to new places and creating memories with his family.

Haroon Yaqoob

Subject Matter Expert

Haroon Yaqoob is one of Sonora & Associate’s Key subject matter experts. He leads mid to large implementation teams to implement business process and technology changes for our clients. Haroon has over 20 years of experience in end-to-end EPM, data warehousing, and data mining experience. Technical expertise covers Hyperion Planning v 11.x, Essbase, Hyperion Financial Management (HFM), FDM Classic, FDMEE, DRM/MDM, ODI, Exalytics, SQL Server/Oracle, OBIEE, PBCS, and Hyperion Financial Reporting. His outstanding collaboration efforts are an important part of helping clients manage change. Some of Haroon’s favorite hobbies include snowboarding, mountain biking and playing squash.

Thomas Kirby

Business Development Director

Thomas is the Director of Business Development responsible for building effective relationships that drive customer satisfaction and success for our clients. Thomas loves helping people improve communication to solve problems fast. He spent most of his career in business development, sales and partner relations for commercial and government agencies. He has a passion for improving his community and volunteers as a State of Maryland Certified Mediator in the District Court System. He’s also a minister in his local Church where he leads the Men’s Ministry and is the Vice Chair on their Board of Directors.

Nicky Jones

Project and Proposal Manager

Nicky Jones acts as Sonora’s lead Proposal Manager. She has directed cross-functional teams in preparing qualifications, technical responses, and cost estimates in response to Requests for Proposal (RFPs) for both commercial and government clients. She has effectively evaluated proposal content requirements and managed deliverables. Nicky’s efforts have ensured strong relationships between teaming partners and ensured all proposal deliverables are compliant to FAR bidding specifications, completed in a timely manner, and reviewed for proper management approval.
Nicky enjoys being active in her children’s activities, which means you can find her in the stands cheering at a Friday night football game and videotaping a ballet recital on a Saturday afternoon.

Lessons from growing a business?

Employees are your most valuable asset. And today that means treating your extended team of contractors, partners, and clients with respect and dignity. And recognizing people for the strengths and talents they bring everyday to work.


On being a great partner.

Everybody can be great, because everybody can serve. ― Martin Luther King Jr. Your most valuable partners are committed to not theirs; but YOUR success. The joy in helping others compares to nothing else. That is my one and only priority.


On why I joined Sonora.

These days you look for every opportunity to grow at work.  That requires a team that embraces someone new and gives them opportunity to learn new things. This team gives me that energy to succeed.


On keeping skills fresh.

To help people transform operations, you need to challenge yourself to learn new things. Advisors are never comfortable knowing all they know.